Hospitality
The O2
AEG is the world’s leading sports and live entertainment company. I’ve worked with them over the past 8 years on some high-profile projects.
The hugely successful American Express Invites VIP Lounge at The O2 was the first AEG project I worked on and broke the mould for paid for hospitality spaces. Designed to cater for a huge variety of audience demographics, it delivered a quirky, exciting and engaging pre and post-show experience.
Since then I've worked with interior team to help them plan and map out customer journeys and present concepts for subsequent projects including the Priorities Lounge, Backstage Areas, Up at The O2, VIP Suites and the Residence.
Alongside my strategic role I also produced the aw for bespoke digital interactives, posters, carpets, wall coverings, signage and menus.
Client /
AEG
Role /
Strategy
Branding
Year /
2015-24
